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CPM-Rechner

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Marketing Metrics: Cost Per Mille (CPM)

CPM stands for Cost Per Mille, where 'mille' represents one thousand impressions in Latin. It is a standard pricing metric used by publishers and media buyers to price digital ad inventories.

Ad Campaign Formulas

  • CPM: (Total Cost / Total Impressions) × 1,000
  • Total Cost: (Total Impressions / 1,000) × CPM

Frequently Asked Questions

Does CPM measure clicks or conversions?

No, CPM only measures impressions (views). Click-Through Rate (CTR) and Cost Per Click (CPC) measure performance after the impression occurs.

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