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Máy tính CPM
Marketing Metrics: Cost Per Mille (CPM)
CPM stands for Cost Per Mille, where 'mille' represents one thousand impressions in Latin. It is a standard pricing metric used by publishers and media buyers to price digital ad inventories.
Ad Campaign Formulas
- CPM: (Total Cost / Total Impressions) × 1,000
- Total Cost: (Total Impressions / 1,000) × CPM
Frequently Asked Questions
Does CPM measure clicks or conversions?
No, CPM only measures impressions (views). Click-Through Rate (CTR) and Cost Per Click (CPC) measure performance after the impression occurs.
